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Rolex and The Amundi Evian Championship
Rolex is Partner and Official Timekeeper of golf’s only Major to be staged in continental Europe. The Amundi Evian Championship is played every July at the Evian Resort Golf Club in Évian-les-Bains, France. This demanding course is nestled between the pristine shores of Lake Geneva and the snow-capped Alps. Created in 1994, this women’s tournament was elevated to Major status in 2013.
Published on July 4, 2024
The greatest women in golf shine every summer during The Amundi Evian Championship. The exceptional course at the Evian Resort Golf Club and the stunning backdrop—with fairways nestled between rolling mountains and shimmering shores—set the scene for some of the sport’s most incredible moments. Rolex is there for every one of those moments, as Partner and Official Timekeeper, dedicated to the athletes, the traditions and to redefining the spectacular.
Rolex is a long-standing champion of excellence in the world of golf. As Houston’s premier family-owned jeweler and a proud Official Rolex Jeweler, we are pleased to share the latest stories from the prestigious crown.
A Major event
Since its first edition 30 years ago, The Amundi Evian Championship has grown exponentially to become an unmissable date in the golfing calendar. It is the only Major tournament to be played in continental Europe. Over time, the event has become a meeting point for the greatest women golfers in the world, pitted against each other in unforgettable duels that are etched into the discipline’s glorious history. Rolex Testimonees have excelled at the tournament, with victories for Annika Sörenstam (2000, 2002), Suzann Pettersen (2013), Lydia Ko (2015), Anna Nordqvist (2017) and Brooke Henderson (2022).
At the top of their game
The Amundi Evian Championship is contested annually on The Champions Course at Évian-les-Bains. The layout, which was completely redesigned in the late 1980s by architect Cabell B. Robinson, presents a number of difficulties that severely test the golfers’ skills. Situated between lake and mountain, the course offers a breathtaking panorama, where the beauty of the surroundings is matched by the demanding nature of the course and the precision required for each shot. “Playing Evian” has become a common expression, such is the enormity of the challenge.
“Women’s golf has always been a second thought in a lot of companies’ minds, but not in Rolex’s mind. They’ve been there from the beginning and supported the game at different levels.”
Annika Sörenstam
“Evian is really a very special place for me, and this goes beyond the fact that I won my first Major here at 17.”
Lydia Ko
Rolex, Partner of women’s golf
Partner and Official Timekeeper of The Amundi Evian Championship since 2000, Rolex is associated with all the women’s Majors – The Chevron Championship, the U.S. Women’s Open, the KPMG Women’s PGA Championship, the AIG Women’s Open – as well as the discipline’s main tours, namely the LPGA (Ladies Professional Golf Association) Tour and the LET (Ladies European Tour). The brand also partners the ANWA (Augusta National Women’s Amateur), the biggest tournament on the women’s amateur golf circuit. Through a series of awards, notably the Rolex Player of the Year, Rolex ANNIKA Major Award, Rolex Junior Player of the Year and Louise Suggs Rolex Rookie of the Year, the Swiss watchmaker promotes and celebrates the excellence of a women’s sport in perpetual evolution.
Rolex and golf, a foundation of shared values
Golf is more than a sport. It embodies values that make it an experience unlike any other. Precision, integrity, humility and respect. These are qualities also deeply rooted in Rolex’s identity. It is for this reason that, for almost 60 years, Rolex has supported golf. This long-standing commitment was initiated in 1967 with legendary champion Arnold Palmer, who was joined by Jack Nicklaus and Gary Player, known as The Big Three. It now extends to the leading institutions and events as well as the sport’s top players and younger talent.
Visit Us to Discover the Lady-Datejust
The Rolex Lady-Datejust is a classic timepiece designed for a lady. Lady-Datejust pursues a higher standard of excellence, perpetuating tradition while combining graceful elegance with precision, grace with resistance and beauty with performance. On tournament day and every day, Lady-Datejust delivers refined glamor, style and unparalleled technical performance.
As an Official Rolex Jeweler, we take pride in being Houston’s exclusive destination for those seeking the timeless elegance and precision of Rolex timepieces. Our distinguished status ensures that each impeccable watch in our collection is a testament to the uncompromising professionalism and service that defines Thomas Markle Jewelers. Visit us in The Woodlands or Memorial for the superb Rolex experience that only an authorized expert can provide—because excellence is our nature.