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Rolex & The Open: golf’s oldest major
Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.
Published on July 11, 2024
History is made at The Open. The world’s oldest golf tournament, and one of the most prestigious, the competition is steeped in elegance and tradition. The formidable nature of the course and the tenacity and skill of the players create a spectacle unlike any other.
Rolex is a long-standing champion of excellence in golf. As Houston’s premier family-owned jeweler and a proud Official Rolex Jeweler, we are pleased to share the latest stories from the prestigious crown.
The partnership between Rolex and golf began in 1967 when Arnold Palmer became the sport’s first Testimonee. Since then, the brand has become Official Timekeeper and is a principal partner of many leading events and stakeholders in the game.
Inaugurated in 1860, The Open is played every year on a historic links course in the United Kingdom, including St Andrews.
Steeped in elegance and tradition
Tradition has it that The Open is always played on a links course; that is, one located by the sea, featuring sandy soil and few water hazards or trees. Unpredictable weather conditions mean the 156 players competing in the tournament each year need their fair share of fighting spirit, self-control and humility given the potential for heavy showers, strong wind gusts and even heatwave conditions.
Unforgettable moments
With its unique past, the wild beauty of the coastal courses where it is played and its knowledgeable fans, The Open enjoys a revered place in the history of world sport – from the duels of Bobby Jones and Walter Hagen in the 1920s to the battle between Tom Watson and Jack Nicklaus in 1977, or the tears of Tiger Woods upon winning his third trophy in 2006.
Rolex and golf: partners for more than half a century
Rolex enjoys a privileged relationship with golf, one founded on a shared respect for tradition, responsibility, technical precision, the elegance of movement, the perpetual quest for excellence and a commitment to future generations.
Today, the partnership between Rolex and golf extends to many areas of the sport: with governing bodies and world rankings, with the greatest names in international golf, and with the major tournaments and global circuits – both men’s and women’s, professional and amateur, at senior and junior levels.
Moreover, the brand has also championed the creation of: the Rolex Series, the finest tournaments on the DP World Tour; the Rolex Player of the Year award which recognizes the best woman golfer on the Ladies Professional Golf Association (LPGA) circuit; and the Rolex Junior Players of the Year awards, which honor players aged 18 or younger, boy and girl, who perform best in a given season. Undeniably, Rolex has become “the partner watch of world golf”.
Rolex Testimonees and The Open
Several members of the Rolex family of Testimonees belong to the illustrious list of players to have won The Open: Gary Player, Arnold Palmer, Jack Nicklaus, Tom Watson, Tiger Woods, Jordan Spieth, Francesco Molinari and Collin Morikawa.
Visit Us to Discover the Oyster Perpetual Day-Date
Launched in 1956, the Day-Date introduced the world to a major innovation: through an unprecedented technical feat, it was the first calendar wristwatch to indicate, in addition to the date, the day of the week. The day is spelt out at 12 o’clock on the dial, in the language of the wearer’s choice. Offering 26 languages, the Day-Date is truly international, universal and personal. Whether worn by the greatest figures in golf, directors or visionaries, the Day-Date is not your everyday watch, but an accompaniment to those who shape the world in their respective disciplines through their commitment, humanity and genius.
As an Official Rolex Jeweler, we take pride in being Houston’s exclusive destination for those seeking the timeless elegance and precision of Rolex timepieces. Our distinguished status ensures that each impeccable watch in our collection is a testament to the uncompromising professionalism and service that defines Thomas Markle Jewelers. Visit us in The Woodlands or Memorial for the superb Rolex experience that only an authorized expert can provide—because excellence is our nature.
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