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Rolex and the Vienna Philharmonic
Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.
Published on December 3, 2024
Rolex proudly champions artistic excellence and achievement in the arts, including a rich tradition of support for the Vienna Philharmonic, one of the world’s most distinguished orchestras. Since 2009, Rolex has presented the Vienna Philharmonic’s New Year’s Concert, a dynamic celebration of renewal and the enduring power of music.
Rolex venerates music as a universal language that transcends borders and cultures. As Houston’s premier family-owned jeweler and a proud Official Rolex Jeweler, we are pleased to share the latest stories from the prestigious crown.
Founded in 1842, the Vienna Philharmonic is widely acknowledged as one of the world’s most revered orchestras. Exacting standards and artistic integrity are the guiding principles of this esteemed institution, which has upheld the greatest traditions in classical music for more than 180 years.
A new morning dawns
The Vienna Philharmonic’s annual New Year’s Concert is an exceptional event that has been held for over 80 years and traditionally takes place on the morning of January 1. The guest conductor for the 2025 concert is the great Riccardo Muti, who is leading the orchestra for the seventh time. This worldwide event celebrates the music of Johann Strauss, his family and contemporaries. Each year, millions of people in more than 90 countries are able to enjoy the music, which is broadcast live from Vienna’s Musikverein.
“All praise of the Vienna Philharmonic reveals itself as understatement.”
Richard Strauss
A summer night’s sound
The Vienna Philharmonic also offers audiences the greatly anticipated Summer Night Concert. Every year, in May or June, up to 50,000 people gather in the Palace and Gardens of Schönbrunn, in the heart of the Austrian capital, for an open-air performance. Broadcast in over 80 countries, the event has been presented by Rolex since 2009. It reflects a shared commitment to making classical music accessible to all.
An international program
The Vienna Philharmonic regularly performs for audiences in the world’s finest concert halls.
Concerts presented by Rolex in 2025:
- A performance will take place on February 25 at Milan’s Teatro alla Scala.
- On May 11, the Opéra national de Paris, the Vienna Philharmonic and Rolex will partner for a gala concert on the 150th anniversary of the Palais Garnier. Yannick Nézet-Séguin will conduct with other Rolex Testimonees – Juan Diego Flórez, Sir Bryn Terfel, Rolando Villazón, Yuja Wang and Sonya Yoncheva – joining the Philharmonic on stage for a unique performance. Proceeds will go to the youth lyric orchestra of the Opéra national de Paris (ADO – Apprentissage de l’Orchestre).
- Rolex Night in Seoul will take place on November 20, 2025 at the Seoul Arts Center.
Rolex, partnerships in music
Music is a universal language that transcends borders and cultures. Rolex celebrates excellence in music through its partnerships with prestigious institutions, including four of the world’s leading opera houses – London, Milan, New York and Paris – as well as two jewels in classical music, the Salzburg Festival and the Vienna Philharmonic. Rolex contributes to keeping music alive around the world through its support for singers, conductors and virtuoso musicians who in turn inspire new generations of artists to great achievement.
Discover the Oyster Perpetual at Thomas Markle Jewelers
Keeping perfect time is a hallmark of exquisite musical performance. An integrated and independent Swiss watch manufacture headquartered in Geneva, the Rolex brand is recognized worldwide as symbols of excellence, elegance and prestige. Embodying a shining moment in Rolex history, the Oyster was the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism was invented in 1931. Thus, the OysterPerpetual is a culmination of legendary moments in watchmaking and the purest expression of Rolex’s manufacturing spirit.
As an Official Rolex Jeweler and Houston’s premier family jeweler since 1983, we take pridein providing you with the superlative designs of Rolex, including the Oyster Perpetual. Our distinguished status ensures that each impeccable watch in our collection exemplifies the uncompromising professionalism and service that defines Thomas Markle Jewelers. Visit us inThe Woodlands or Memorial for the incredible Rolex experience that only an authorized expert can provide—because excellence is our nature.
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